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Why Is It Important To Have Your Own Information Product On The Internet?
Imagine this, you open your email first thing in the morning and
you see fifteen new orders; one from Switzerland, one from
Australia, one from India, and a dozen from all over the United
States. All for the product you just recently made available on
the Web. It's 7 a.m., you're still sipping your first cup of
coffee and only half awake, and already it's been a very
profitable day. While this scenario may seem more like a dream
than reality to you right now, it's entirely possible to achieve
and it's much easier to do than you might imagine. Besides
starting each day with a big, Cheshire Cat grin, and dollar
signs floating through your mind's eye, there are numerous other
benefits to having a product available on the web.
Positions you as an expert - Perception is everything on the
internet and the creation of your own product results in
positioning you as an expert and is a critical step in
generating new business.
Builds your brand identity - Your product represents you and
your business in the marketplace, and making it available on the
Web is the first step toward getting your product into more
hands, heads, and homes.
Reaches a global marketplace - Having a product available on the
Web means that you've expanded your geographic marketplace from
local neighborhoods where your product sits on a shelf, to the
entire world via your website.
Creates a 24/7, passive revenue, profit machine - The Web never
sleeps which means that you can literally turn your computer and
website into a cash register around the clock, and many, if not
all, of the processes can be automated.
Levels the playing field - In the past, the entrepreneur or
small business owner was unable to compete with the larger
companies which could afford to mass market products. The Web
makes it possible for even the smallest of businesses to compete.
Instantly increases the
effectiveness of your sales cycle - This
is especially critical for service professionals. Often a
consumer will opt to purchase a product as a trial before
deciding to purchase your service. Having a quality product
available on the Web allows them to get to know a bit more about
you and what you have to offer.
In addition to the great benefits listed above, which apply to
any online product, there are several more which apply
specifically to information products and make them an even more
attractive choice.
Greater cost-effectiveness - Since traditional production and
distribution is unnecessary, your costs are significantly
reduced and your margin for profit is significantly increased.
Increase your speed to market - While it might take months or
years to get a hardbound book written, edited, published,
produced, and distributed to book stores, you can deliver the
same content in the format of an e-book and bring it into the
world in a matter of days or weeks instead.
Content can be leveraged in several formats - The same content
can be presented in several different formats; as an e-book, an
ecourse, a teleclass, a home-study course, and the list goes on
and on.
Opportunity for bold self-expression and learning - The Web
allows you to get your message to millions simultaneously while
at the same time offering you the opportunity to learn in action
as you challenge yourself to create something totally unique.
© 2005 Michael Port & Associates LLC
About the author:
Get more clients with Michael Port, expert marketing coach for
small business owners and professional service providers. Free
small business resources, networking opportunities, articles,
advice and coaching on professional services marketing at
http://www.michaelport.com . Receive a free chapter from 'Book
Yourself Solid' at http://www.bookyourselfsolid.com
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