Search
Recommended Products
Related Links


 

 

Informative Articles

Easy... create webpage, blog and ping, collect the money!
When I first came across the ' blog and ping ' technique a few months ago, I have to say I was a bit unsure of how useful it would be. After all, the very words 'blog' and 'ping' sound more like something my 5 yr old son would get up to in his...

Joint Venture Marketing and What It Can Do For You
Would you like to attract more clients, customer orders and profits - for almost free? Or do you want access to another company's client database, or other valuable resources? Joint venture marketing focuses on matching two or more companies that...

Network Marketing Training- The MLM Success Secret of the MASTER Skill
MLM Success- THE MLM Success Secret - You must Master the Master Skill in Network Marketing. by Doug Firebaugh It truly is the Network Marketing Paradox. I just shake my head sometimes at this, and other times, I just smile....

The Top 3 Stupidest Marketing Methods. (Are You Using Them?)
The Top 3 Stupidest Marketing Methods. (Are YOU using them?) By Terah Logan 1.FFA Pages: The only people who benefit from FFA pages are the owners. Think about it, you give your email address to submit your link to a FFA link site in hopes...

To Brand or Not to Brand - That is NOT the Question.
Think you can’t afford to pay attention to branding? That it’s only for the rich and largest? Think again. No matter what size company you are – you really have no choice. Your brand exists in some shape or form and if you don’t invest in managing...

 
Google
This Little Benefit Went to Market

Whether you're an independent representative for a direct sales company that's a giant in the industry or with a company that's the Next Big Thing, you know how critical it is to focus your marketing messages when promoting your business opportunity.

You're probably aware that your marketing strategy has a much better chance of survival with a focused message. You not only want to address your potential recruit's needs and wants, but you want them to join your business opportunity and be on your team.

This rule may seem a little obvious, but it's shocking to note the number of network marketers with the best of intentions, who disregard these words of wisdom. Unfortunately, many network marketers fail to focus on the benefits that they offer the people they sponsor.

Unless you're an independent representative for a company that has a monopoly in its industry, you have to compete in a marketplace with other network marketing companies where business opportunity seekers may find it hard to distinguish your MLM opportunity from your competitors' opportunities.

Of course, you are very aware of the tangible and intangible benefits that you and your company provide to the new people that join your downline. Perhaps you're great at three-way calls and quick start training. Maybe it's the personal time that you give to help your new business partner. Or possibly it's helping them create their 30-second commercial.

Again: you definitely know all about these little things that you and your company offer. However, you need to look deep within and ask yourself a question: are your opportunity prospects aware of this too? If the answer is no, then don't stress out or


worry: there are many network marketers in the same situation as you.

The solution is to get in the habit of promoting the benefits - the little special things - that you and your company provide.

Because of your experience, the differences between your company and other companies are obvious, but only to you and others already in your company. Your prospects, however, need to be made aware of the benefits. They also need to know why they should take advantage of your business opportunity and join your downline instead of your competitor.

Make benefits part of your marketing message. Take them to market and sponsor more people.

This article may be reprinted as long as the About the Author resource box is left intact and all links are hyperlinked.

About the Author: Copyright Fran McClough. McClough wrote the entertaining MLM soap opera, The Amazing Secret of 4 Desperate Networkers, which is for anyone who loves a story with comedy, romance, suspense, and yes, network marketing. The soap opera is available for free only at http://www.DesperateNetworkers.com. She also helps network marketers grow their businesses by understanding marketing, and you can subscribe to the tip of the week newsletter at MLMMarketingSpot.com. Fran McClough wrote the entertaining MLM soap opera, The Amazing Secret of 4 Desperate Networkers, which is for anyone who loves a story with comedy, romance, suspense, and yes, network marketing. The soap opera is available for free only at http://www.DesperateNetworkers.com. She also helps network marketers grow their businesses by understanding marketing, and you can subscribe to the tip of the week newsletter at MLMMarketingSpot.com.