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THE ULTIMATE SALES ORGANIZATION
If you want a great sales organization to emulate, you
only have to look as far as your local church. Consider
these points:
PRODUCT OR SERVICE: What does a church have to offer, but
faith? They sell faith to millions of members nationwide.
This is not a tangible. It is not even like a life insurance
policy. A life insurance policy leaves money for your family
when you are gone. Faith leaves only hope. If they can get
people to buy faith alone, shouldn't you be able to sell
people your opportunity or products?
FREE DISTRIBUTORS: Religious organizations have many
thousands of organization members out beating the bushes
each week, trying to bring in new recruits. Best of all,
they do all this without compensation! If religious
organizations can fire up thousands of people to go out and
promote their interests for free, why is it you have so many
problems firing up your downline when they get paid for
their efforts?
How is it a religious organization is able to accomplish
these feats? It is simple. They have it down to a system.
One that has been tried and proven for centuries.
Take your typical church service. Almost all of them are
the same. They start out with singing to get the crowd fired
up and motivated. Then they immediately hit them with the
collection plate, when the excitement of the singing will
insure they are willing to give the most. They then follow
up with the sermon, which usually has a fiery message and a
strong close, and then almost beg those who are willing to
join to come on down and sign up!
Why is it most church services are so similar? Because, it
works! Wouldn't this be a good model for an opportunity
meeting? Of course, the singing might be a little awkward,
but
you could replace it with a very strong motivational
speaker.
What happens when you go to a church you are not already a
member of?
You walk in the door and are immediately approached by
people welcoming you to the service. They are warm,
friendly, and not overly pushy. But, they let you know they
are happy there and they feel you will be too.
They talk to you about your possible involvement, and how
you will fit into their organization. They will often even
offer you a position on a committee or some other area of
responsibility, to draw upon your ego and encourage you
joining.
After you join, it is almost certain you will be offered a
position of responsibility. This is to get you involved, to
make you feel needed and obligated to participate, and, of
course, to draw off your ego.
You are invited to functions to socialize with the members.
This helps you develop relationships with other members,
creating a new circle of friends with whom you will want to
spend your time, and making it more difficult for you to
leave the flock.
Don't misunderstand the purpose of this article. I am not
belittling churches, I admire them for not only for their
marketing abilities and what they add to the community, but
for the hope they offer their members, of which I am one.
But, if we want to be successful with our marketing efforts,
who better to emulate than one of the greatest marketing
organizations in history, your local church.
About the Author
Chris Bradford and Brande McCree are the publishers of MLM
Success Today, a weekly newsletter offering original articles
written by its publishers for both the experienced and the
beginner network marketer.
http://www.mlmsuccesstoday.com/news/
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