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25 Ways To Get More Business
Special Requirements for Reprint: we ask only that you include Pauls name and resource box, and keep all hyperlinks as live links. Complete Article with Resource Box at end: Need more business? Who doesn't? Thankfully, new business is...

B2B Direct Mail Lead Generation Success Needs Planning, Testing, Measuring.
Is Direct Mail Useless for DMers? Is direct mail useless at helping direct mail businesses generate leads? That's the question I was asked last week by a reader of Alan Sharpe's B2B Direct Mail Tactics newsletter. Here is her...

NETWORKING WITH EZINES 2002
NETWORKING WITH EZINES 2002 More and more business professionals are deciding to offer an ezine as a way of building online credibility. Those same people have interesting networking opportunities with the subscribers of their ezines ­...

Online Music Marketing: Math or Myth?
Making money from music online: NARIP and the Hype Council help the record industry face the facts and expose the fiction – a report by The G-Man. The numbers are supposed to be big in online marketing, but are they significant in the online...

Out of Sight; Out of Mind; Out of Business
Out of Sight; Out of Mind; Out of Business …4 reasons to look at contacting your customers on a monthly basis. This article addresses those who don’t have a monthly contact process with your customer base. Call this contact process a newsletter...

 
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Public Relations


The wind of changes...

The digital world has changed the form and scope of all communications. The positive aspects of this new world are as overwhelming to interactivity as a truckload of candy is to a three year old. The field of Public Relations is rapidly transforming as well.

PR can bring a human touch to business and, if it is used correctly and effectively, can be that powerful tool bringing you success in all spheres, public and private, commercial and non-profit. Please notice that it is not possible to consider PR as an isolated process, since every act or intervention has a direct effect on a perceptiv market.

Grab the components from your personal marketmix and see if your profile is currently congruent to the basics of the company marketing


strategy or trademark policy. To make it move just be out of your mind and pick an activity to trigger the spin-off process. Anything from an ad on the local BBS to actions designed to match and target the market with a performance that will be easy to identify for agents demanding whatever you plan to provide. Combine new ideas even if not evaluated when you are stucked in rigid or predictible behavior which can be obstructive and raise limitations when you approach the position as a confident provider of services and products you wish to expose. /ceteris paribus

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