|
|
|
1-2-3 Steps To A Successful Joint Venture
A successful joint venture marketing effort is the goal of many small businesses, and is a great way to increase market visibility and profits. Joint venture marketing is rising in popularity everyday, but it does take some skill, good planning...
B2B Direct Mail Lead Generation Success Needs Planning, Testing, Measuring.
Is Direct Mail Useless for DMers?
Is direct mail useless at helping direct mail businesses
generate leads?
That's the question I was asked last week by a reader of Alan
Sharpe's B2B Direct Mail Tactics newsletter. Here is her...
Market Your Way to Professional Success
Article Title: Market Your Way to Professional Success Author Name: Joanne Victoria Contact E-mail Address: mailto:joanne@joannevictoria.com Word Count: 721 including signature box Category: Marketing Copyright Date: 2004 All Rights Reserved...
What Network Marketers Don't Tell You!
Network Marketing. You either love it or you hate it. There's no in between. I tried it off and on over the years and I always ended up running into a brick wall. Why? Because what the "Heavy Hitters" do is vastly different from what they...
Write an Ezine? But I Don't Know HOW!
Copyright © 2003 Priya Shah If you've been promoting your business on the internet you've probably heard how important it is to have a list. And that it's also important to publish an ezine. So are you publishing and ezine? If not, why? Is it...
|
|
| |
|
|
|
|
|
|
Postcards Make It Rain Referrals
One of the simplest ways to expand your marketing efforts is through the consistent use of postcards. Create a list of narrowly targeted prospects and then hammer away at them with powerful marketing messages.
One of the most effective ways to get a prospect's attention is to talk to them about problems you know they are facing. Create a card that describes, in some detail a problem a client had...then of course describe the brilliant solution you provided...and send them out to your clients, friends, contacts, and other network folks.
I would try to get in the habit of making this a monthly mailing. Over time, everyone on your list will begin to expect your cards and grow to see that you can solve their problems too.
But, I have found that one of the real ways to put this tactic into overdrive is you also ask them to forward this card to anyone they know who might have a similar challenge. The impact of this
practice over time will create an automatic referral marketing machine. The longer you do it, the more effective it becomes.
One of the great challenges of most small businesses is that they usually offer a variety of products, solutions, and services...but most clients tend to think of you only for what they perceive it is that you do. Sending these problem solving postcards is a great way to gently introduce them to everything you might be able to offer them.
If you do this routinely you will be amazed at the results. Don't just do it once and forget it. Design your campaign with the idea that you are going to do at least 6 times and you will be far better off right from the start.
John Jantsch is a marketing coach, creator of Duct Tape Marketing and the author of Referral Flood - How to create a flood of new business without spending one dime on advertising. Find out more at http://www.referralflood.com
|
|
|
|
|
|