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Getting into Mailing: What Printers Need to Know
Many printers, frustrated with minimal revenue gains, look to mailing services to drive incremental profits. Adding mailing services can offer synergy with existing printing services, with minimal investment and a fast learning curve. Are You...
How To Use the Multiplier Effect in Web Marketing
One of the most exciting things about doing business online is the Multiplier Effect. It's the principal factor behind some of the fortunes that have been made on the Internet. How does it work? The Multiplier Effect occurs when your marketing...
Marketing 2005
OK, if you're not going to hire me to develop your 2005 marketing communication plan for you I have a few suggestions that you may not have considered as part of your marketing arsenal. Of course, you already have a company name, a positioning...
Marketing Your Private Practice Using Lunch N' Learn Programs
If you are like most people trying to build a private practice, you are probably stumped in finding an effective way for potential clients to get to know enough about you and the services you provide to call and make an appointment.
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MLM Training- The Secret MLM Recruiting Formula for Becoming 10 Feet Tall and Bulletproof
by Doug Firebaugh
It happens everyday.
Network Marketers go out, and get shot down. And they lay in their own pool of pity and excuses, never knowing that the whole scenario could have been prevented. Network Marketing recruiting is not...
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Marketing 2005
OK, if you're not going to hire me to develop your 2005 marketing communication plan for you I have a few suggestions that you may not have considered as part of your marketing arsenal.
Of course, you already have a company name, a positioning statement, logo, stationery, business cards and a website.
Right?
The next thing I suggest is an employee survey. Ask them about what's happening where the company meets the customer.
Find out how employees feel about the company. A recent survey shows that employee attitudes have a huge impact upon a company's bottom line. Motivated employees provide great service, and great service can separate you from your competitors.
Next, develop a customer retention program. It costs five times more to develop a new customer as it does to keep an old one. E-newsletters are an essential part of my customer retention program. Sign up for my e-newsletter at http://www.hoover-ink.com.
Finally, here is a random
list of other items that can be considered part of your marketing arsenal.
- your reputation
- advertising
- consultations, demonstrations, seminars, samples
- community involvement, cause marketing, philanthropy
- media contacts, bylined articles, op-ed pieces
- guest speaking program
- great working environment
- employee development program
- networking, referrals
- contests
- customer surveys
- special events
If your time for 2005 marketing related tasks is limited, take some advice from my marketing mentor: pick three things from above and do them right.
About the Author
Harry Hoover is managing principal of Hoover ink PR, http://www.hoover-ink.com. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim.
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