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How To Earn Money Without A Website
I will tell you right here and now you do not need to have a website to be successful in internet marketing. There are some essential tools you will need, but a website needn’t be one of them. Ok, a website is useful, even more so if you sell your...
Network Marketing Training- The Secret MLM Recruiting Formula for Becoming 10 Feet Tall and Bulletproof
by Doug Firebaugh It happens everyday. Network Marketers go out, and get shot down. And they lay in their own pool of pity and excuses, never knowing that the whole scenario could have been prevented. Network Marketing recruiting is not a...
The 4-Fundamentals of Quality Content
The 4-Fundamentals of Quality Content Quite often, the word ‘quality’ is over-used. A search on Google renders over 341 million results on the word ‘quality.’ Certain individuals use the word to describe time spent with much-loved ones. Others use...
The Rich Jerk: a Marketing Odyssey - Part 5 - We Have Lift Off
No matter what you think about the Rich Jerk, he has ultimately done something right. You may not approve of the tactics he used. You may not have liked his ebook (although many did). You may be pissed off at him, angry, whatever, but he got you....
You know when your business is failing when...
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated. YOU KNOW YOUR BUSINESS IS FAILING WHEN… by Joann Marsili ©...
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Get More Clients: Learn How to Talk About What You Do
One of the main reasons that solo-professionals, service
professionals and small business owners fail to build thriving
businesses is that they struggle to articulate exactly what they
do in this new vibrant, branded and authentic way...and most
importantly what specific Invest-able Opportunities they bring
to the table.
They aren't compelling and the message comes off as bland and
confusing. As a result, they miss countless opportunities to
meet and recruit potential clients. Can you personally relate?
Until you are able to clearly articulate exactly what you do,
and the Invest-able Opportunities that you offer, and the all
the benefits that clients will experience as a result of working
with you, you will be missing out on enormous opportunity for
growth and success.
Remember people don't buy products or services. And they
certainly don't buy the technical name that represents your
profession (i.e. graphic designer, consultant, financial
planner, etc.) They buy solutions to their problems...solutions
that you can personally deliver
because of your unique abilities
and your personal and professional experience.
If you're a yoga teacher, I think you'll agree that saying
you're a yoga teacher is not particularly compelling. I may
already have a preconceived notion of what a yoga teacher does
or is like. However, saying "...I help professional women
reclaim their bodies from the evil corporate empire and access
their true feminine qualities of mystery, intimacy and
sensuality...living part two of the life they were meant to
live!" may start a more interesting conversation.
It may also get a chuckle... which is a good thing.
© 2005 Michael Port & Associates LLC
About the author:
Get more clients with Michael Port, expert marketing coach for
small business owners and professional service providers. Free
small business resources, networking opportunities, articles,
advice and coaching on professional services marketing at
http://www.michaelport.com . Receive a free chapter from 'Book
Yourself Solid' at http://www.bookyourselfsolid.com
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