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9 Easy-To-Implement Strategies For Adding Hundreds Of
Electronic newsletters, also known as, ezines has become the most prevalent lead generating tool for Netrepreneurs. This form of opt-in list has been widely employed - especially in the Internet marketing niche, however, it has not become...
Are Private Label Rights Your Best Opportunity for Internet Marketing Success in 2006?
Ask 100 Internet marketers what their top money-making idea is
and you will probably get 200 different answers (most IM'ers
can't resist a fall-back plan!). But there is one 'concept' that
really seems to have come of age in late 2005 and is set...
Create Powerful Joint Ventures Step by Step
Figure out what you are passionate about and make it your business. If you love golf, parachuting, surfing, computing, fishing , or whatever it may be, make it your business. A business that is also a hobby or pastime greatly increases the...
How to Get Started on Your Marketing Plan
When developing or updating a marketing plan, knowing where to start is often a challenge. To better develop effective marketing strategies, begin by gathering information about both your business and the larger business environment...
Network Marketing Success- Secrets to Inoculating Yourself Against Failure and Negatives
The Inoculation -- What You Are Going to Face in MLM.
When you want to prevent something from infecting you body, what do you do? You get a shot, or an Inoculation into your body.
There are many viruses and germs out there that can...
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Get Googled: Using Search Engine Marketing to Build Your Business
Did you know that search engines and online directories receive
over 300 million searches everyday? Or that 50% of shoppers
conduct research on a search engine before making an online
purchase?
With numbers like these, it's no surprise that companies who
consistently rank high on search engines experience more web
traffic and better online sales figures than their less
Google-friendly competitors. Unfortunately, many people believe
that Google is a game of chance, and do not take an active
approach to managing search engine visibility. Without a
strategic plan, you may miss out on the tremendous growth
opportunities that search engines present.
Growing a business through search marketing requires research,
planning, and time, plus a strong understanding of the technical
side. Companies who try to implement search campaigns on their
own are often met with disappointment. Even if your website is
covered in keywords, or your company's name appears in your url,
does not guarantee top placement. In fact, it doesn't even
guarantee a listing at all!
What can you do to improve search engine visibility? There are
five primary tools: Keyword research, Pay Per Click, Organic
Optimization, Paid Inclusion, and Link Building, that work
together to achieve high rankings.
Keyword Research
The first step is to identify the keywords and phrases that are
relevant to the business. These lists can be anywhere from 10 to
100,000 words and beyond! It is crucial to identify even the
less obvious keywords. For example, 1800Flowers.com is so
successful online because they leverage an extensive keyword
list that goes beyond "flowers" or "send flowers." They reach
customers who search for "send a gift," "get well," or "plants."
The customer does not need to use the company name, or the word
"flowers" to come across their listing.
Pay Per Click
Once your keywords have been identified, you can get in the
game of listing your site in the search results. Using Pay Per
Click campaigns, a company bids for positioning in the
"sponsored listings" or "paid advertisements" sections. Highly
revered as one of the most targeted ways to advertise, the ad is
typically bid on using a cost per click system. Bidding occurs
in real time, and in this competitive environment, companies
need to monitor these campaigns constantly to
maintain
positioning.
Organic Optimization
Organic optimization provides advertisers with the relevant
website content necessary to be indexed in the unpaid listings.
To be indexed, the site must be read by search engine crawlers,
or "spiders." Many companies use design techniques, such as
Flash, that crawlers cannot read. When an interactive agency
works with a client, they analyze the site code, structure, and
page layout to determine whether it is search engine friendly,
and make any necessary improvements.
Paid Inclusion
Like organic optimization, paid inclusion is also used to
achieve high rankings in the natural results listings.
Participating in paid inclusion guarantees indexing, so the
advertiser will appear somewhere within the listings. Typically,
participating in paid inclusion does result in improved
rankings, but does not guarantee a specific position. Paid
inclusion works best when the website is optimized prior to
submission to the engine.
Link Building
Link building is when a company builds a network of relevant,
quality in-bound links to their site. In the same way that PR
campaigns develop a company's image as an authority in their
field, link building improves the perceived value of the site,
and, in turn, the search engine rankings. Link building requires
extensive research to identify quality opportunities, such as
listings in e-zines, newsletters, directories, search engines,
and other relevant information sources online.
So don't delay! Find the right online partner to help you boost
your online presence.
DMi Partners is a full-service, interactive marketing and
e-business technology firm headquartered in Philadelphia, PA. We
connect our clients with their target return on investment (ROI)
through services such as search engine marketing, media
planning, and customer acquisition, retention, and relationship
management programs. For more information see www.dmipartners.com.
About the author:
Erin Ritter is the Director of Public Relations for DMi
Partners, a full-service, interactive marketing and e-business
technology firm headquartered in Philadelphia, PA. For more
information, contact Erin at 800.947.3148 or erinr@dmipartners.com.
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