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Creative Marketing Ideas for a Work From Home Business
Being able to work from home is a major bonus in most people's
eyes, but marketing a home business can be an ongoing challenge.
Newspaper ads and special sales are tried and true, but they
grow stale after a while. Looking for something a little out of
the ordinary to give your work from home business a little extra
advertising boost? Here are a few ways to get your name, and
your business, a little extra attention and a lot of added
business.
1. Magnetic Car Tags
Your business may be too small to invest in a company car, but
there's nothing preventing you from making it look like you have
one. Contact a local sign company and have them design a set of
magnetic door signs for your family car with your company logo
and contact information. It's a great way to advertise your work
from home company while you run around town on errands and
deliveries.
2. Networking Exchanges
'Networking' has nearly acquired 'joke' status in some circles,
but the idea of getting together with other professionals to
exchange information and build a circle of contacts is still an
excellent marketing tactic. Especially when you work from home,
you don't have the same opportunities to make day-to-day
business contacts. Instead, make your own opportunities. Join
community and professional organizations, and keep an eye on the
community calendar for Chamber of Commerce sponsored networking
breakfasts and lunches. Personal contact is still one of the
most potent advertising mediums around. A friend of a friend of
a friend could be your next big customer.
3. Give to Charity
One of the best ways to get good publicity for your work from
home business is to link it to a charity. Contact a local
non-profit and make arrangements to do a
fund-raising party for
them, or contribute a percentage of your profits for the month.
Be creative about it - choose a product that 'goes' with the
charity, for instance, and contribute 10% of all profits from
that product. Post the information on your web site, and send
out a press release in conjunction with the organization. It's a
feel-good promotional marketing tool for everyone - the charity
gets contributions, your customers get to feel pleased at making
a difference, and you get the benefits of giving - and receiving.
4. Community Involvement
Be a part of your community. Get involved in local
organizations, and take an active part. People like to do
business with people that they know. Don't stop there, though.
Make sure that your business is listed on community and Chamber
of Commerce web sites, and hold events that can be advertised in
your newspaper's community calendar. Join the Chamber of
Commerce and other local professional organizations. Remember,
you're no less professional just because you work from home.
Think outside the box when looking at ways to publicize and
market your business. When you work from home, you don't have
the benefit of a storefront or business offices to front for you
- but you have flexibility and reach that 'real' companies can't
match. Use it well, and your home business will fly.
About the author:
Michael Law is editor at 1steliteworkfromhome.com (
http://1steliteworkfromhome.com ), a Work From Home Directory
Resource.
1steliteworkfromhome.com is a resource for anyone looking to
find work from home job information and discover ways to work at
home.
This article may be reprinted or published without the authors
consent as long as the "About" and "weblinks" are kept intact.
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