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Don't Baffle Me. Talk to Me.
Congratulations, all you Internet marketing people you. You now command a whopping 3% of total advertising and marketing budget. Hey, it's better than, well...2%. And the number is trending higher. That's good too. But what if I told you...
Is Email Marketing Still An Effective Option For Network Marketing?
With email filters, blockers, and simply tons of unsolicited email, is email marketing still a viable option to build and grow your network marketing business? The answer to this question, in my opinion is "Yes, but."
Let's deal with the "Yes"...
Linked In: Basic Marketing Blunders
Like me, have you received email invitations like these?
> I'm using LinkedIn to keep up with my professional contacts
and help them with introductions. Since you are one of the
people I recommend, I wanted to invite you to access my...
Mobile Marketing tips for Small Businesses
Welcome to the next frontier in marketing – wireless or mobile marketing, also known as m-commerce. Analysts predict that 2005 will be the year that mobile marketing really takes off and that companies will take advantage of this medium in much the...
Network Marketing Has Become the Blind Leading the Blind!
Why didn�t you achieve the results you wanted with your network marketing opportunity? You pictured all of your work-from-home dreams coming true. You probably talked to really successful people in your up line and found out what you could...
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A Battle Of Products Or A Battle Of Perceptions?
Marketing is not a battle of products; it's a battle of
perceptions. It doesn't matter if you have best product
or service; it's what people think that counts. That is
not to say that you shouldn't have a good product or
service - it is a prerequisite of doing business these
days. Customers expect it.
Like it or not, it can be difficult to change a mind once
it is made up. It can cost mega-bucks to blast your way
into a prospects mind, because most of us don't like to
change our minds. Once people perceive you one way, it
can be very difficult and expensive to change this
perception. They file you away in their minds as a
certain type of business offering a certain type of
product or service.
To put it another way - it is better to be first in a
prospects mind than to be better. If you are battling
head-to-head
with your competitors by matching products
and matching prices then you are probably not first in
the prospects mind. But, don't get too distressed, because
your competitors may not be either. Your prospects may
see no perceived point of difference between you and
your competitors. You may be perceived as being virtually
the same so price often becomes the deciding factor.
The key to marketing success is to find your point of
difference. You then need to be perceived as being the
first to offer that point of difference. Another option
is to create a new product or service category that you
can be first in.
About the Author
Noel Peebles
Get Your 100% FREE mini-course "17 Powerful Secrets
That Have Made Business Owners Into Millionaires."
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