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1-2-3 Steps To A Successful Joint Venture
A successful joint venture marketing effort is the goal of many small businesses, and is a great way to increase market visibility and profits. Joint venture marketing is rising in popularity everyday, but it does take some skill, good planning...
Don't Just Advertise, Track Your Advertising!
Advertising is not an exact science, so you need to give yourself every advantage, when it comes to determining where to spend your budget! When you place your Contact or Autoresponder info at the end of the ad, do it so it's a simple clickable...
Ethics In Marketing
I received the following question last week... With all scams and unethical behaviour found online, what are some of the most effective ways to generate trust as a marketer? Annette Andkjaer Vacations For Fun And Profit I'll Teach You How To...
MARKETING COMMUNICATIONS AND PUBLIC RELATIONS STRATEGIES FOR THE RECESSION
Many companies are now paying the price for following bad counsel during the 1999-2000 tech gold rush. While entrepreneurs and VCs vaguely understood that a strong marketing communications (marcom) and PR campaign is needed to create awareness,...
Open the Door to More Business with Your Ideas
Visualize your business as a building. Whether you are an architect, lawyer, coach, graphic designer or accountant, to bring in more clients, you need to make it easy for them to enter. The more doors you create and open the more prospects will...
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10 Marketing Tips For Success
1. FREE... I got your attention, didn't I. Offer a free report, e-book or "how to" course. Information is the top selling product online. You can use this to your benefit by offering free information.
- As a sample of your information product (teaser)
- To identify a problem and promote your products or services by providing a solution
- To bring traffic to your site
Providing free information is a great way to build a targeted list of contacts. Pick up free autoresponders at the following sites:
- SendFree - http://www.sendfree.com/
- GetResponse - http://www.getresponse.com/
- Fast Facts - http://www.fastfacts.net/
- MyReply - http://www.myreply.com/
- Smartbot - http://www.smartbot.net
For more information about creating an e-book read the article entitled, "How To Create An E-book & Drive Massive Traffic To Your Site By Giving It Away..." http://www.web-source.net/ebooks.htm
2. Newsletter (e-zine) - Start your own newsletter and begin creating your online community of contacts. Visit any of these sites to create your list, free.
- Onelist - http://www.onelist.com
- Egroups - http://www.egroups.com
- Listbot - http://www.listbot.com
3. Write Articles - There are thousands of online publications looking for quality content. Writing and distributing your articles will provide you with free massive exposure. After you've written your article, subscribe to these publications to assist you in getting published.
- Article Announce - Designed to get writers published and assist publishers in finding the articles they need. Announce your new article.
Subscribe - article_announce-subscribe@egroups.com
- Writers and Publishers Connection Newsletter Where publishers announce their article needs.
Subscribe - Writers98@aol.com with subscribe Writers and Publishers in the subject.
4. E-zine Advertising - The best form of advertising available online. Reach thousands of targeted potential customers very inexpensively. Ruth Townsend of Lifestyle Publishing offers a complete listing of publications, ad costs, circulation and more in "The Directory of Ezines."
- http://www.lifestylespub.com/cgi-bin/ezines.cgi?11914
5. Classified Ads - Continuously place classified ads. People DO read the classifieds. This is very time consuming and you may want to purchase an auto posting software.
- BeCanada - http://www.becanada.com/
- Classify 98 -
http://www.trellian.net/classify/index.html
For a listing of some of the top classified ad sites, visit: http://www.web-source.net/web/Classified_Ad_Sites/
Free For All Link sites - Continuously submit your link to free for all sites. This can also be very time consuming so may want to use a software program.
You can download FFA Blaster free of charge. This software will instantly submit your link to 100 Free For All sites. An upgrade is available which will post your link to over 8,000 sites.
- FFA Blaster - http://www.submitad.com/
6. Press Release - Write a quality press release about your product or service and tell the world! For more information on press releases, visit any of these sites:
- IdeaMarketers.com http://www.ideamarketers.com/
- Press Promoter http://www.presspromoter.com/
- PRweb http://www.prweb.com/
For a complete listing of media resources visit: http://www.web-source.net/presrls
7. Networking - Create a network of like-minded marketers to help promote one another, provide recommendations, exchange prominent links, etc., Note: Be cautious when selecting your networking partners and making recommendations as your reputation is on the line. Only network with individuals you truly believe in.
8. Newsgroups - Post to appropriate newsgroups. For a complete listing, visit: http://www.deja.com/
9. Discussion Lists & Boards - Subscribe to appropriate email lists and visit discussion boards to participate in online discussions. Although blatant advertising is not permitted, signatures are acceptable. Visit Web-Source.net for a listing of some of the top discussion boards. - http://www.web-source.net/web/Discussion-Forums/
Visit List Universe for a complete listing of email discussion lists.
- http://list-universe.com/
10. Offline Promotions - Advertise in newspapers, magazines, on the radio, TV, etc., Visit these sites for complete listings.
Gebbie Press - http://www.gebbieinc.com/
NewsDirectory Newspapers - http://www.ecola.com/news/press/
Newspapers Online - http://www.newspapers.com/
Commercial Magazine Publishers - http://www.writelinks.com/resources/pub/Pubs-mags.htm
About the Author
Shelley Lowery is the Webmaster of Web-Source.net - A complete resource portal for the Internet entrepreneur. The site assists the entrepreneur in developing a serious Web presence by providing a wealth of free information, resources, tools and content. http://www.web-source.net
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